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CreateSpace is a service through which members can sell books, CDs, and DVDs for a fraction of the cost of traditional manufacturing, while maintaining more control over their materials. CreateSpace is intended to make it simple to distribute books, music, and video through Internet retail outlets, memebers own websites, and other bookstores, retailers, libraries, as well as academic institutions. CreateSpace is a DBA of On-Demand Publishing LLC, part of the Amazon group of companies. It was originally founded as CustomFlix Labs, Inc. and BookSurge Inc. CustomFlix launched in 2002 when four colleagues decided to make widespread distribution easier for independent filmmakersthey started CustomFlix, a DVD on-Demand company. BookSurge was launched in 2000 by a small group of writers who wanted to create opportunities for authors to not only publish their work, but to also retain their content rights and sales profits. In 2005, BookSurge and CustomFlix were both acquired by Amazon.com.